Community Engagement Campaign – Ward 33, City of Toronto
Using design to turn community ideas into funded civic outcomes.
Overview
A civic design initiative supporting residents in presenting neighborhood improvement proposals to Toronto City Council.
Problem
Residents lacked the tools and visual communication needed to effectively present ideas within a formal municipal process.
Insight
Clear, structured design transforms complex ideas into persuasive, decision-ready communication.
Solution
Led the development of a unified visual communication system that translated community proposals into compelling, accessible narratives for government stakeholders.
Execution
• Directed visual storytelling and communication strategy
• Designed presentation decks and proposal materials
• Established layout and hierarchy systems
• Collaborated with residents to refine messaging
• Led a team to ensure consistency and quality
Outcome
• 5 of 6 proposals successfully funded
• Most successful campaign outcome in three years
• Demonstrated measurable real-world impact through design