Project Briefing: Galaxy Lamp Package Design
Project Overview
The objective of this project was to rebrand and redesign the packaging for a product formerly known as the Moon Lamp. The goal was to create a new, compelling identity that would better reflect the product’s features and appeal more strongly to its target market. The product was rebranded as the Galaxy Lamp, with a new packaging design that enhances shelf presence and customer appeal.
The objective of this project was to rebrand and redesign the packaging for a product formerly known as the Moon Lamp. The goal was to create a new, compelling identity that would better reflect the product’s features and appeal more strongly to its target market. The product was rebranded as the Galaxy Lamp, with a new packaging design that enhances shelf presence and customer appeal.
Design Strategy
The new name, Galaxy Lamp, inspired a bold creative direction focused on color, vibrancy, and visual intrigue. The design approach centered around a bright, cosmic aesthetic featuring galaxy-themed elements such as swirling nebulas, star clusters, and dynamic light effects. This direction was chosen to visually communicate the lamp’s celestial glow and immersive light experience.
The new name, Galaxy Lamp, inspired a bold creative direction focused on color, vibrancy, and visual intrigue. The design approach centered around a bright, cosmic aesthetic featuring galaxy-themed elements such as swirling nebulas, star clusters, and dynamic light effects. This direction was chosen to visually communicate the lamp’s celestial glow and immersive light experience.
Packaging Goals
Increase Shelf Impact: The use of vibrant colours and dynamic visuals was intended to attract attention in retail environments and stand out among competitors.
Reflect Product Functionality: The design visually conveys the ambient, colour-changing light effects of the Galaxy Lamp.
Strengthen Brand Identity: By shifting from a generic “Moon Lamp” to the more evocative “Galaxy Lamp,” the new branding elevates the perceived value and uniqueness of the product.
Key Features
Rich, high-contrast imagery that simulates a deep-space scene.
Stylized product photography that shows the lamp in use, emitting ambient, colourful light.
Clean, modern typography paired with subtle glowing accents to emphasize the futuristic and decorative appeal.
Informative yet minimal copy that communicates product highlights without clutter.
Conclusion
This rebranding and packaging redesign successfully transformed the product into a more marketable, eye-catching item. The Galaxy Lamp now better aligns with customer expectations for novelty lighting and is positioned to capture interest both in-store and online.
This rebranding and packaging redesign successfully transformed the product into a more marketable, eye-catching item. The Galaxy Lamp now better aligns with customer expectations for novelty lighting and is positioned to capture interest both in-store and online.