Project Briefing: Super Licker Rolling Candy – Packaging & Branding Design
Project Overview
This project was developed for Showcase, a retail brand specializing in trending and novelty products. The objective was to create the packaging and branding for Super Licker, a private label rolling candy product available across Showcase store locations. This design introduced a fresh, modern take on a nostalgic candy experience—bringing a contemporary edge to a classic 90s-inspired treat.
This project was developed for Showcase, a retail brand specializing in trending and novelty products. The objective was to create the packaging and branding for Super Licker, a private label rolling candy product available across Showcase store locations. This design introduced a fresh, modern take on a nostalgic candy experience—bringing a contemporary edge to a classic 90s-inspired treat.
Design Objective
Super Licker was conceptualized to reimagine retro candy for today’s market. The goal was to appeal to both kids and millennials by combining a sense of nostalgia with a bold, playful, and energetic look. The final design needed to stand out on crowded shelves while evoking the excitement and novelty associated with 90s candy culture.
Super Licker was conceptualized to reimagine retro candy for today’s market. The goal was to appeal to both kids and millennials by combining a sense of nostalgia with a bold, playful, and energetic look. The final design needed to stand out on crowded shelves while evoking the excitement and novelty associated with 90s candy culture.
Creative Direction
Visual Aesthetic: The design takes clear inspiration from 1990s pop culture, with an “in-your-face” attitude reflected in both the logo and overall composition. Elements like exaggerated type treatments, bold outlines, and irregular shapes all contribute to the chaotic fun typical of 90s snack branding.
Color Scheme: A vibrant, high-contrast palette was chosen to instantly grab attention and enhance the candy’s playful character. Neon tones and bright highlights reflect the product’s sugary, high-energy appeal while supporting the retro-modern aesthetic.
Logo Design: The Super Licker logo uses loud, dynamic typography and layered effects to command attention. It was deliberately styled to feel like a throwback to vintage candy packaging—yet polished for a modern audience.
Packaging Goals
Shelf Impact: Stand out in high-traffic retail spaces with loud, colorful, and energetic visuals.
Brand Recognition: Establish a bold product identity that fits within Showcase’s private label offerings.
Nostalgic Appeal: Tap into childhood memories for older shoppers while exciting younger audiences with a unique and interactive candy experience.
Conclusion
The Super Licker Rolling Candy design project delivered a compelling brand and packaging solution that merges retro candy nostalgia with contemporary flair. The visual language captures the chaotic joy of 90s confectionery while remaining fresh and relevant for today’s market. This successful fusion of fun, familiarity, and standout packaging positions Super Licker as a vibrant addition to Showcase’s retail lineup.
The Super Licker Rolling Candy design project delivered a compelling brand and packaging solution that merges retro candy nostalgia with contemporary flair. The visual language captures the chaotic joy of 90s confectionery while remaining fresh and relevant for today’s market. This successful fusion of fun, familiarity, and standout packaging positions Super Licker as a vibrant addition to Showcase’s retail lineup.